Our Story

Welcome to FadeThePublic — where passion for the game meets bold style. Our founder of FadeThePublic, Joey, started this brand right out of his home in Chicago with one mission: to level up your gameday experience. Because sports are more than just games — they’re shared moments, unforgettable wins, and stories you’ll talk about for years. FadeThePublic was born from that energy. A former D1 athlete, Joey started his career in Sales (like most athletes do). But, just like many of us, sports never left his life and are still a big part of his. He understood that sports are what brings people together and what people get up for. So why isn't there apparel out there that brings out that passion and lets people rock their energy? That's why we're here — to elevate gameday vibes for fans everywhere — from college football Saturdays to major golf Sundays, from UFC fight nights to buzzer-beater basketball thrillers. This isn't just merch — it's a movement. Our sleek tees, ultra-soft hoodies, breathable polos, and fitted hats are designed to match your game. Whether you're tailgating, watching from your favorite bar, or out on the course, our gear speaks louder than words. But we’re more than just a brand — we’re a community. We’ve got bold drops every season. To golf outings, to hosting giveaways, to linking up at bars — we're here to build something real around sports, style, and good vibes. If your FadeThePublic gear brings you good luck, we want to see it. Tag us or shoot us a DM — we’re always hyped to feature our crew on social and on our storefront. Big shoutout to everyone who's rocked with us so far. We’re just getting warmed up — and the next chapter is going to be even bigger. Rep the energy. Join the squad. FadeThePublic.